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• #Tao club nyc series

“It was the natural evolution to go from having just a nightclub to having a nightclub and a restaurant all in the same building,” says Tepperberg.

#Tao club nyc series

Tao Las Vegas was another first: a one-stop shop for guests with a bar/lounge, restaurant, and nightclub all rolled into one dramatically designed space-a series that built up throughout the night. Two years later, in 2005, the foursome opened Tao Las Vegas together, and Tao Group Hospitality was born. Marc Packer and Rich Wolf, owners of Tao restaurant in Midtown Manhattan, had hired them to throw events there Tepperberg and Strauss brought them in as partners for Marquee. The San Diego outpost of Lavo, designed in-house is decked out with artwork by Peter Tunney “We scraped the money together hand-to-mouth and got the place opened.” “We had a vision: We were going to introduce a high-end, bottle service, scene-driven nightclub that was going to cater to my and Noah’s database that we had been collecting and curating for so long,” explains Strauss. Plus, they brought everything in-house, even the promoters, to create a family-like atmosphere. Housed in a former parking garage in New York’s up-and-coming Chelsea neighborhood, it was the first nightclub to offer a large dance floor for house music (complete with an elevated DJ platform) and a room for R&B and hip-hop, catering to multiple audiences. In 2003, they introduced gamechanger Marquee. “We really seasoned in ways to communicate with the corporate world, as well as to bring this club culture to a corporate world and unite them in a marriage,” explains Strauss. First were a few celeb-favorite hangouts in the Hamptons including Conscience Point and Jet East, then came Manhattan haunts Luahn and Suite 16. The natural next step was to create the same magic in their own brick and mortar locations. Their promotion business grew into Strategic Group, a full-fledged marketing, PR, and special events company that offered their roster of Fortune 500 companies the novelty of all three services under one roof. “We always knew how well our clubs were going to do by the length of the beep, because a lot of messages for that night.”Ī 20-foot-high, projection-mapped Quanyin statue commands attention at the Rockwell Group-designed Tao Downtown in New York “You would get on our guestlist by leaving a message on our answering machine,” remembers Tepperberg. Soon they were running multiple events a week, packing places with a discerning, sought-after clientele. Those college parties, dubbed “Jason and Noah present” on their fliers, continued after graduation, moving from an off-campus house to a small office in New York as well as their studio apartments, where they enlisted the help of friends to make calls and answer phones. Three decades and a couple generations later, we are still doing it, just on a much bigger scale.” We were entrepreneurs even in college we always got together during the breaks and figured out ways to throw parties, make money, bring our social circles together, and that was the foundation for what we have today. “I I made a flyer that looked like a parking ticket, and we every car at the cafeteria- to get notoriety.” Adds Tepperberg: “At one point, we started sharing papers we were taking the same business classes and for our final project senior year, we both did a business plan on opening a nightclub. “We would get creative,” explains Strauss. Tepperberg went to the University of Miami and Strauss attended Boston University, but they continued promoting both at school and on breaks, communicating via fax and beepers, enticing people to come to their events (which grew to spring break packages) through “old-school, hand-to-hand” tactics: calling their rolodex on a landline phone and meeting at Kinko’s late night to print flyers.

Tao Group Hospitality’s Noah Tepperberg and Jason Strauss